Jeroo is a Parsee from Mumbai, India. She has been an artist throughout her life, constantly exploring different themes and medium.
During the 1980’s and 1990’s she took the unprecedented step of establishing herself as one of the first female building contractors in the UK.
In 2000, Jeroo embarked on prolific period of painting, her subject – The violence, oppression and exploitation of women and children.
Her work was exhibited at a number of galleries and in 2004, her exhibition ‘What Honour, Whose Honour’ was brought to the public eye by the BBC in an article entitled ‘Prick the viewers’ nerves’.
In her words, the subject ‘chose her’ and over the past decade, she has exhibited her work in support of a number of charities and organisations including Amnesty International, IKWRO and New Scotland Yard.
In 2014 her work was exhibited at the UK Global Summit to End Sexual Violence in Conflict, and in 2015 in Oxford, to support Oxford Against Cutting.
Jeroo only began exhibiting her work in 2000. Since then her work has featured in many solo and group exhibitions across the UK, including the Nehru Centre in London and at the National Portrait Gallery in 2007.
Jeroo’s work has also featured at a number of exhibitions in support of charities, such as Amnesty International, who in 2005 exhibited her work alongside those of Tracey Emin and Grayson Perry at their “Imagine a World” exhibition at London’s OXO Tower, and the Iranian and Kurdish Women’s Rights Organisation (IKWRO) who in 2014 invited Jeroo to join other artists in exhibiting at the Global Summit to End Sexual Violence in Conflic.
With the issues of honour based violence, female genital mutilation, child exploitation and the persecution of minorities so close to her heart and depicted in her work, Jeroo has supported charities such as Amnesty International, the Iranian and Kurdish Women’s Rights Organisation (IKWRO), Oxford Against Cutting and government organisations such as New Scotland Yard in the UK and Kvinnoforum in Sweden.
This support has varied from exhibitions at international conferences to providing artwork for use in printed materials and holding art classes for children.
Jeroo has led many art sessions with young people, encouraging them to express their own personal feelings and beliefs through the medium of art.
Many of these sessions have taken place at the ASHA Centre in Gloucester, an educational hub established by Zerbanoo Gifford for young people from across the world to gather and meet.
Other sessions have taken place in the London boroughs of Islington and Tower Hamlets.
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